Right now my favourite is an occasional splurge for Dior Addict gloss. I have used a lot of glosses, but the formula on Dior Addict is close to perfection for me.
The fave colour right now is Diablotine - it looks darker in the tube but goes on a sheer melon pink with some coral shimmer and major shine. It's basically a glossy version of a naturally flushed lip.

I also like NARs - they have some really flattering nude/beachy gloss shades like Greek Holiday and Supervixen.
Right now I'm crushing on Butter London's new tinted balms in those boho neutrals for spring.
I don't do dark opaque colours or red. If I'm going out at night, I still prefer the stronger eye and neutral lip combo.